The International Program promotes Alaska Seafood in key markets in Japan, China, Europe, Southeast Asia and South America.
Nine regional programs in over 40 countries conduct activities designed to raise the value and awareness of the Alaska Seafood brand including retail and foodservice promotions, technical seminars, chef and retailer training, Alaska in-bound missions for members of the overseas trade and press, trade shows, out-bound trade missions, advertising and public relations.
Overseas Marketing Representatives
ASMI Around the World
ASMI International monitors trends across the globe. ASMI has made strides in e-commerce in markets like China, Japan and the U.K., resulting in millions of dollars of Alaska seafood products sold online. Emerging markets offer an opportunity for ASMI to increase the overall value of the Alaska Seafood resource by growing worldwide demand. Each of ASMI’s overseas markets differ, but in all markets the Alaska brand is known for quality, purity, sustainability and great taste.
International Trade Leads Newsletter
The international marketplace is ever-changing. ASMI’s overseas offices are great resources for those new to Alaska Seafood exports and for seasoned veterans. Listed below are links to additional resources.